Winning Commercial Cleaning
Contracts Across Essex & Suffolk

Brand consistency

Brand guidelines are not followed consistently across pages, which weakens trust and recall.

Thin content

Pages carry very little copy. Search engines and buyers both need depth to take a business seriously.

Repeated imagery

One single image appears across the whole website, so pages feel duplicated and generic.

Services unexplained

There is no real explanation of what each service includes, how it is delivered or why North Gate is different.

Broken hover states

On hovering over CTA buttons the text disappears, which looks unfinished and harms conversions.

Does not feel "big company"

The overall impression is not of an established commercial cleaning contractor, which is the image you need for contract clients.

100% unique design

Bespoke layouts created specifically for North Gate Facilities.

Fully responsive

Adjusts automatically on TVs, desktops, laptops, tablets and phones.

Grids & infographics

Clear visual explanations of services, process and standards.

Gallery section

Showcase your work, teams and before and after results.

Testimonials

Client proof placed where buyers need reassurance.

Mega menu

Smart navigation. Your current menu structure stays as it is.

Unique footer

A distinctive, useful footer with contact details and service areas.

Contact form

Optimised enquiry form with instant email notification.

Unique hero per page

Every landing page has its own hero section with a uniquely designed image.

Offers section

A separate, dedicated section for promotions and packages.

Online payments

Secure online payment integration for deposits and services.

Fully SEO optimised

Clean code, schema, fast loading and structured content from day one.

12 image posts monthly

Professionally designed, on-brand posts covering services, tips, offers and proof of results.

8 videos monthly

Before and after cleaning transformations plus short, catchy, entertaining content built to be shared.

Page growth content

Whatever content the page needs to grow will be created, including trends, behind the scenes and team stories.

Geo-targeting by town

Separate campaigns or ad sets for each of the five towns and surrounding postcodes, so spend never leaks outside your service area.

B2B decision-maker targeting

Job titles and interests such as facilities manager, office manager, property manager, school business manager and practice manager.

Lead generation forms

Instant forms and click-to-call or WhatsApp ads for quote requests with minimal friction.

Pixel & Conversions API

Accurate tracking of enquiries, calls and form submissions so the algorithm learns who converts.

Retargeting

Re-engage website visitors, video viewers and page engagers who have not yet enquired.

Lookalike audiences

Find new businesses that resemble your best existing clients once enough data is collected.

Creative testing

Multiple images, videos and headlines tested against each other, with winners scaled and losers paused.

Before and after creatives

Visual proof ads that consistently outperform generic service adverts in this industry.

Budget optimisation

Campaign budget optimisation, careful scaling and frequency capping to avoid wasted impressions.

Placement & schedule control

Focus on the placements and working hours where decision-makers are most responsive.

Offer-led campaigns

Free site survey, free quote or first-clean offers to lower the barrier to a first conversation.

Reporting & refinement

Monthly reporting on cost per lead, reach and quality, with continual improvement.

Technical SEO

• Core Web Vitals and speed optimisation
• Clean crawlable architecture, XML sitemap, robots
• Mobile-first indexing and HTTPS
• Redirect and canonical management

Keyword research

• Commercial intent terms per town
• Service plus location combinations
• Competitor gap analysis
• Search intent mapping per page

On-page SEO

• Titles, meta descriptions and headings
• Rich service content with real depth
• Image optimisation and alt text
• Strategic internal linking

Local SEO

• Google Business Profile optimisation
• Consistent NAP across UK directories
• Local citations and area pages
• Review generation strategy

Structured data

• LocalBusiness and Service schema
• FAQ and Review schema
• Breadcrumbs and organisation markup
• Rich result eligibility

Content strategy

• Blog articles answering buyer questions
• Industry guides (offices, schools, clinics)
• Case studies and compliance content
• Regular fresh publishing

Link building

• Quality UK business directories
• Local and trade partnerships
• Digital PR and guest contributions
• Toxic link monitoring

E-E-A-T & trust

• Experience, expertise and authority signals
• Accreditations, insurance and certifications
• Team and about content
• Genuine testimonials

Reporting

• Rankings, traffic and lead tracking
• Google Search Console and GA4
• Monthly performance summary
• Clear next-step actions

Entity & brand clarity

Consistent brand, service and location information across the web so AI models recognise North Gate Facilities as a trusted commercial cleaning entity in Essex and Suffolk.

Answer-first content

Concise, factual, question-and-answer content that AI assistants can quote directly when asked who offers commercial cleaning in your towns.

Authoritative mentions

Citations and mentions on reputable directories, review platforms and publications that AI models learn from and reference.

Machine-readable website

Rich schema, clean semantic structure and crawl-friendly pages so AI crawlers can understand and cite your services accurately.

High-intent search campaigns

Keywords such as commercial cleaning, office cleaning and contract cleaning combined with each town name.

Tight location targeting

Campaigns structured per town, targeting people physically in or showing interest in your five areas.

Negative keywords

Exclusion of domestic, jobs, DIY and free searches to stop budget being wasted on the wrong audience.

Responsive ad copy testing

Multiple headlines and descriptions tested continuously to raise click-through rate and Quality Score.

Ad extensions

Call, location, sitelink, callout and structured snippet extensions to take up more space and drive calls.

Dedicated landing pages

Ads point to your matching town landing pages for relevance, better Quality Score and higher conversion.

Conversion tracking

GA4 and Google Tag Manager set up to track calls, forms, WhatsApp clicks and quote requests.

Smart bidding

Start with controlled bidding, then move to Maximise Conversions and target CPA once data builds.

Remarketing

Bring back website visitors through search and display remarketing lists.

Ad scheduling

Budget concentrated on business hours when decision-makers search and call.

Competitor and brand protection

Brand term campaigns and carefully managed competitor-aware targeting.

Optimisation & reporting

Weekly optimisation, search term reviews and a clear monthly report on cost per enquiry.

Over a decade of experience

Our CEO has been building and marketing websites since 2012.

International clients

We work with businesses across the UK, USA, Switzerland and beyond.

One team, full service

Design, development, SEO, social media and ads under one roof, so everything stays consistent.